Speech Commercial Outline

Speech Outline


  1. Introduction
    1. Hook
    2. Thesis
      1. Purpose
        1. Get people to recognize and remember the brand
      2. Effectiveness
        1. Get people to want to go see the movie
  2. Body
    1. Purpose
      1. Ethos
        1. Lucas Films
        2. Star wars brand
        3. Woody Harrelson
      2. Logos
        1. Space travel
        2. Droids
        3. Aircraft
      3. Appeal to people who are not star wars fans
        1. Action scenes
        2. Science fiction
        3. Humor
    2. Effectiveness
      1. Pathos
        1. Star Wars theme song
        2. Millenium falcon
        3. Familiar characters
      2. Visual aspects
        1. Lightning
        2. Winter mountains with train
        3. White arc leading to the unknown
      3. Anticipation aspects
        1. Music
        2. Character looking at the ship he wants to pilot
        3. Han is revealed at the end
  3. Conclusion

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